Facebook is used by a majority of the people in America. But, it can also be used to boost business. There are many marketing options available to increase exposure. Use the following information to mold your marketing strategy using Facebook.
Use a giveaway in order to drum up attention and interest on Facebook. Try getting your customers to ‘like’ your site by giving them something for free. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Talk with your fans often to get their feedback on your products. Acknowledge the posts that people make. You would be amazed at how helpful the public can be with marketing ideas. Your current fans are the reason for your success so don’t ignore what they have to say.
Be certain that your online content is linked from the Facebook page of your business. If your site has a blog, include a summary and post links via Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Blog Posts
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. When you use a professional tone on Facebook, people will trust you and your company.
Consider Facebook as a good way to share your content. Facebook is not only about socializing; it’s a major source of content. Use it in that way for your brand. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook usually drives up a bunch of traffic.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Create the offer and then make sure to post it on the wall. If it’s a good offer, it can be promoted to non-fans.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. High quality pictures and appealing colors are essential. Most users on Facebook are visual.
Custom tabs need to be used when creating a Facebook marketing page. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, use a custom tab for any contests you might run.
If you want to only target current customers, use “custom audiences”. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that needs to be done is you should get the offer set up and use the Promoted Post option. If it is a really good offer, you can even promote it to non-fans.
If someone takes the time to comment on your wall, give them the courtesy of a response. If somebody tries to engage with your company, you owe it to them to respond. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Your posts need to be interesting and useful. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
Check comments on your Facebook page regularly and respond promptly. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. You can share the link to an article if it is going to answer any questions they might have.
You now have a good bit of information to use in your marketing campaign on Facebook. It is going to be easy to apply what you’ve just learned. The sooner you get onto Facebook, the better your chances of getting a jump on your competitors. Of course, your competition has probably found this advice, too, so don’t lose any time.