Most of your family probably has a Facebook page. It’s even more than likely that you’ve got grandparents hanging out there as well. But do your customers have a Facebook page? If you feel confident they are, then marketing on Facebook could be a good choice for your business.

While you want your personality to show, you must keep things professional when making Facebook posts. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. Maintaining a professional tone will help build trust among your customer base.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Prizes will open the eyes of potential customers out there. Always award the prize though; you don’t want to be viewed as dishonest.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. Monitor you wall regularly, and reply to any @ messages. It is important to reply to everyone, even more so if it is a complaint or a question.

Another option, besides a Facebook page, is to create a Facebook group. This will help generate an online community for better interaction. You could also use a group and a page to get maximum benefits from Facebook marketing.

If you are using Facebook for business, do it professionaly. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. Folks will have more respect for what you do if your tone stays professional.

Answer questions and comments quickly. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Never hesitate to share links to the site if there is an article that is on point in answering their question.

You should think about the opportunities on Facebook with direct advertising. Your ad can be customized so that people in a specific age group or gender can see it. There are many budget tools to work with as well. And best of all, you are not committed long term. Your ad can be taken down at any time.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means you’ve got to monitor your wall regularly. Respond to concerns, especially when it is a direct question or product concern.

Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Invest your marketing dollars in a targeted Facebook ad instead.

The goal of Facebook marketing is to increase your overall profits. So set a monthly goal for a particular amount of products sold. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.

Organize some sort of giveaway to gain attention on your Facebook page. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Update your Facebook page with the winners, and repeat this any time you want more fans.

See if you can post things to your Facebook page that allow people to sign up for offers from you. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Use this to hold sweepstakes or offer coupons.

If updates are not relevant to your business, do not share them. Only talk about stuff that will interest your target audience. Personal news and interests should be kept for a separate personal Facebook page.

Keep spam off of your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. If you put forth a lot of effort, you’ll see your profit increase.