Do you have a Facebook business page? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you do have it, make sure you are doing it the right way. Keep reading for ideas on creating an effective marketing approach for your business on Facebook.

A great way to interact with your subscribers is to respond to their comments on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Respond to concerns, especially when it is a direct question or product concern.

Host a giveaway to generate attention. You can encourage buyers to join when you offer some free products to your regular subscribers. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

The key to successful marketing with Facebook is having a strong base of fans. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Look into a Facebook advertisement to sell your product. You can tailor your ad so that only people of specific age or gender criteria see it. If you have a budget, do as much as you want. One of the advantages is that a long term commitment is not required. Your ad can be stopped any time.

Try making a group as an alternative to creating a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Make sure to answer every question or comment left on the wall. If people take time to make contact, you should dedicate some of your time to respond. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

The goal of using Facebook is to garner more sales. Set monthly sales goals for yourself. This will help you focus on what you need to do to gain more sales. Your strategy may need adjusted if you do not see the results you hoped for.

The key to successful marketing with Facebook is having a strong base of fans. You don’t need to spend much money until you’ve gleaned 5K fans or so. Once you gain a large following, you marketing efforts will become much easier.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If any of your content is hidden, people will follow you in order to view it. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

Now you understand how important of a tool Facebook is. You now have what you need to know to start your Facebook marketing plan today. There are many improvements and tweaks that you can make to your page. Use what you’ve learned here to guide you along the way.

Always keep your current customers in mind. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. In order to market using Facebook, your audience should feel respected. This gets customers truly engaged in your company.