Do you understand the power of marketing via social media? How much of that knowledge applies when it comes to Facebook? Could your old marketing strategies use some updated knowledge? It doesn’t matter how experienced you are when it comes to marketing, this article will help your business.

Contests are a fantastic way to increase interest in your company. Provide people with prizes and discounts for liking your page. Follow through and actually award a prize or you will appear dishonest.

Interact with your fans regularly so you know what it is they want. Pay attention to what people are posting on your page. You would be amazed at how helpful the public can be with marketing ideas. Give your fans the attention they deserve because they made you the success that you are.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. You should add pictures and colors to attract attention. Facebook users usually respond better to these pages compared to plain ones.

Consider Facebook as one way to share information. It’s for more than sharing photos and playing games. It should be thought of in this way. Spend time producing quality content and use your page to promote these posts. You’ll find that Facebook tends to drive a lot of traffic!

Consider buying a few Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. To attain more reach into your market, you should try purchasing Facebook ads. These will add to the traffic that your product brings.

Build a solid fan base on Facebook to succeed with your marketing. You don’t need to spend much money until you’ve gleaned 5K fans or so. After that, you are sure to see a big jump in conversion rates.

Look into buying ads through Facebook. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You also can keep to a budget, allowing you to do as little or as much as you wish. This is a valuable tool as you do not have to commit funds long-term to the advertisement. Your ad can be taken down at any time.

The most important first step to Facebook marketing is to build a solid fan base. You don’t need to spend much money until you’ve gleaned 5K fans or so. The interest in your products will automatically start to skyrocket once that threshold is reached.

Carefully chose your updates. Updates with valuable content will prevent your subscribers from drifting away.. Your content should entertain, educate or offer some help. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.

If you receive a “like” from someone, give them a special offer. Likes can draw new attention to your page. Think about something exclusive and free when someone likes your page. It could be a sweepstakes or something that every person gets. If someone sees a chance to get something of value, they will be more likely to click that button.

Host a giveaway to increase interest to your Facebook page. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You won’t lose much money, and you will be able to communicate more with your customers than before.

Your goal for Facebook marketing is to increase the sale of your products. Therefore, set a goal to achieve a certain amount of sales by month’s end. Getting people to become a fan is a good thing, but ultimately, you want sales. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.

The advice in this article will be helpful no matter how experienced you are with Facebook marketing. Only if the suggestions are put to use though! Start putting this advice to work for you right away.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers will want to read your posts everyday on Facebook. Use ads instead of a Facebook page in this circumstance.