Your kids, cousins or siblings are probably already on Facebook. It is even possible that your Mom or Grandma are on Facebook, too. With that said, do you know if your customers are using Facebook? Probably so. Keep reading to find out how to market to them.

A great way to interact with your subscribers is to respond to their comments on your wall. It is important to monitor your wall daily and to check out @ messages for your brand as well. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

Be sure that all of your online content is linked to and from Facebook. For example, if you write a blog, make sure to link each post to your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Offer a reward for someone liking your page. These “likes” can bring new attention to the Facebook page. Giving a gift in return is good marketing. You could give away a free sample or even a chance in a sweepstakes. If you offer something they want, they will likely click the button.

Increased product sales are the primary purpose of a Facebook marketing campaign. So set a monthly goal for a particular amount of products sold. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you do not get the results you need, your strategy might need some tweaks.

Try your hand at Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To extend your reach, use ads to reach outside your normal followers. Facebook ads are cheap, and they can be quite effective.

You can have a place for people to sign up right on your Facebook. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Use contests or freebies to entice them to give you their contact information.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. One way to begin is by placing the Facebook button on your site. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. If they become a fan of your Facebook you can send updates that will post on their wall.

Avoid allowing spam to take over your Facebook page. Look for the filters that allow you to easily remove it. You and your page administer can use it to filter keywords of your choice.

All your content needs to be “Share”-able. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Sharing and interacting with others is the center of Facebook. The harder you work to provide great information, the more likely it is to be shared far and wide.

Keep your subscribers informed of what is going on in your company. Posting once daily is generally sufficient. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.

Think of Facebook as a way to share content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat it that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

You likely use Facebook yourself, and therefore understand what would appeal to customers. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The more you work on this, the more money you’re going to make.