The interest in using Facebook as a marketing tool has exploded in recent years. If the opportunities intrigue you, then this article can help you get started. Read the article below for some great tips.

When marketing through Facebook, you’ve got to make your page stand out from the competition. This can be done by using colors and photographic elements. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Reply to any comments left on your wall. This means you’ve got to monitor your wall regularly. Reply back, particularly if it is a complaint or someone who needs service immediately.

You can improve the value of your Facebook page by changing the tabs to suit your business. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, if you have a contest going, a tab for that can be included.

Learn how to build a fan base. You should have 5,000 fans or more before you really start investing in marketing. Large numbers of fans will cause the rate of conversation to skyrocket.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is very good you can also promote it to those who are not fans.

Think about buying Facebook ads. The ad can be targeted to users of a certain gender or age. You can set a budget and work only as much as you want to. Additionally, you don’t have to make a long-term commitment. The ad can be stopped at any time.

Consider carefully before you promote your business on someone else’s page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Make sure it’s the kind of attention you want. Only post things that are worthy of posting. Spamming other peoples sites can have negative consequences on your own site over time.

Create custom tabs on your business Facebook page. You can easily organize the information available on your page so that fans can find it. For example, if a contest is going on you can have a tab there to get more information about it.

Carefully choose your updates to create more interest. You will lose the interest of your followers if you don’t share content that’s really valuable with them. They want to read something interesting or that entertains them. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. These clients only show up every now and then, so they are not interested in following daily posts. Invest in ads targeted for Facebook instead.

Sometimes, you need to post stuff about your brand other places besides your own page. When you do so, you can get some good attention on your brand. But, be sure it is positive attention. Post on other pages if you have relevant or interesting information to add. Do not ever do spam posts.

As the information here suggests, you shouldn’t be intimidated about stretching your wings to try Facebook marketing. Still, you have to understand that your results won’t be immediate. Exercise some patience but utilize this advice to your advantage.