In terms of Facebook marketing, you are likely to hear lots of stories about what works best. They focus on trends, but this is superficial and a mistake. If you want a great foundation of marketing knowledge, this article is for you.
Free Items
Make sure you talk to your fans regularly in order to find out what they want from your business. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Give away free items to loyal or potential customers. Get people to join by enticing subscribers with some free items. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Don’t let your Facebook page become overrun with spam. Look for the filters that allow you to easily remove it. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You will have to closely monitor your wall and watch for @ messages pertaining to you. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Just set the offer and choose to make a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Consider buying a Facebook advertisement. You can target it by sex, age, geographical location and even likes. You are also able to keep the ad within a particular budget, spending however much you want. This is a valuable tool as you do not have to commit funds long-term to the advertisement. Your ad can end when you choose.
Don’t let spam overrun your page on Facebook. You can put filters in place that will help you to keep things on track when you are away. Any administrator can type in keywords using this tool that will automatically filter it out.
Try holding a giveaway. Give something away a winner picked from you followers. You do not need invest much money, but you can increase your base of potential customers.
Your posts need to be interesting and useful. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Just get the offer all set up and change it to “Promoted Post.” If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Most people take the easy way out and just go with whatever Facebook “trends” are popular. Fortunately for you, this article focused on effective advertising techniques instead of feeding you dubious tips about Facebook trends. These tips will revolutionize your company and improve profits.