Facebook is orders of magnitude more popular than the second-most-popular social media site. Millions join daily, and there are millions already on there. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Read the information in this article to find out what to do.

Contests can be used to your advantage. Provide people with prizes and discounts for liking your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Keep your Facebook page from becoming covered with spam. You can use filters to help edit the page and monitor content when you are away. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

You posts should always be professional when you are using Facebook marketing. Social media has to be taken in a serious manner to make profits. If you stay professional at all times then people are going to respect you and your business a lot more.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply back, particularly if it is a complaint or someone who needs service immediately.

Facebook Offers is a great tool for promoting giveaways and contests on your site. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. A good offer will appeal to potential customers as well.

Consider Facebook a type of content-sharing venue. It can be used for so much more than chit chat. Treat Facebook in that way. Write some actual blog posts and then promote them via other channels through your Facebook page. It brings plenty of traffic for your business.

Answer questions and comments quickly. Make sure to give helpful answers, and thank them for their time. When you already have an answer available on your website, link to it.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. You should definitely be focusing on targeted Facebook ads.

Have you looked into using custom tabs on your Facebook page? With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Why not buy an advertising space on Facebook? You can tailor your ad so that only people of specific age or gender criteria see it. You can work within a certain budget, doing as little or as much as you desire. There are no long-term commitments. You can quit posting your ad at any time.

Be sure your postings are valuable and relevant. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

As previously mentioned, Facebook has nearly limitless potential for communicating with customers and earning sales. After having read this helpful article, you now can imagine the possibilities for marketing with Facebook. Get started with your new Facebook marketing strategy today.