Are you making use of Facebook marketing for your business? If not, then you are definitely missing out on some great exposure. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading in order to find out how to develop a good marketing strategy on Facebook.
You can easily engage followers on your profile by replying to their comments and concerns. You should monitor your wall regularly and also any related @ messages. Reply back, particularly if it is a complaint or someone who needs service immediately.
Use a contest to build talk about your brand. Encourage people to subscribe by giving something away to some of them. Make your winners viewable to maintain the legitimacy of your contest.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Use many colors and images relating to your product. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Facebook Group
Facebook Offers is a great way to promote freebies and contests you offer on your site. You only need to set up the specific offer and then promote it on your page. If the offer is good enough, promote it to those who aren’t fans, too.
Consider establishing a Facebook group instead of or in addition to your page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Never ignore comments and questions on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Share links to articles if they answer questions posed on your site.
Make sure to respond to all comments and inquiries sent to your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
One important thing you have to do is to develop a Facebook fan base that’s solid. You should always aim at gaining a large following. If you have that may fans, you can see some real success.
Always keep your current customers in mind. People often focus on new customers and tend to forget about the old. A respected audience is a happy audience. This engages your consumers with your brand, so you can’t forget who your champions are.
If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You now have what you need to know to start your Facebook marketing plan today. There are many improvements and tweaks that you can make to your page. Use these tips to get started.