Getting yourself recognized on Facebook is something that can build up your brand while allowing you to speak with your customers. How do you achieve this? By learning all you can. Start by reading the information discussed in this article carefully and use the tips to help jump start your Facebook marketing plan.

Offering contests is an effective way to increase your fan base. When a person likes your page, they can enter a drawing to win a great prize. Just be sure you actually follow through or your business will not be trusted.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Be certain that your online content is linked from the Facebook page of your business. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

Try making a group versus a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Be judicious about your updates. If your updates don’t contain any valuable information, your subscribers will lose interest. Keep your updates helpful, educational, or entertaining. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.

Give your audience a spot on where they can sign up to your Facebook page. You can even use a promotion or giveaway as incentive to garner new followers. Contests are a sure-fire way to get people excited and interested in your page.

The first step to success with Facebook marketing is having a solid base of fans. You should have 5,000 fans or more before you really start investing in marketing. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Use the focus of your business as the basis for creating a group. This should be a place for customers to get answers to their questions as well as chat among themselves. You may inform you audience about deals and give them other relevant information. That can be a good way to get to know all the people who may purchase your products.

Be sure to establish a personality for your brand. If the information you post is bland, then people are going to think this about your business and products. Show some personality, but try to make sure you are always professional.

Don’t neglect the audience you already have. People often focus on new customers and tend to forget about the old. Your audience should feel respected. This will boost engagement and build your relationships.

Try finding thoughtful leadership opportunities. You can gain much knowledge about leadership within your niche on Facebook. Be looking for all opportunities you can find to post comments using your expertise. You will earn respect and admiration, which will in turn earn you more followers!

You need to learn the best ways to use Facebook for marketing and this piece should serve as a great reference going forward. Remember to change up your strategies with regard to the niche you’re working with. You need to take your time when you are working on your page.

Always respond to people when they make a post to your Facebook wall. They’re taking the time to contact you, so the least you can do is reply. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.