Facebook is a site where people love to visit in their spare time. This is an area where you can market successfully, as well. Millions and millions of people use Facebook, and if you can reach them, you can get amazing results. The information in this article will allow you to realize Facebook’s marketing potential.

Having contests are great for increasing your fan base on Facebook, so try to do that. Offer prizes or discounts to your users when they like your page. Follow through with your prizes and discounts, or you will lose customers.

Increase customer engagement by commenting on the things they post on your Facebook wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply right away, particularly if the posting included a complaint or customer service request.

Use care in selecting your updates. If you don’t share content that has value, you won’t keep fans very long. Your updates ought to be entertaining, helpful and educational. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use ads instead of a Facebook page in this circumstance.

Any online content that you publish should link to your Facebook page. Link post summaries of blog entries from your site onto Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

When a follower asks you a question on your wall or makes a comment, always respond. If someone takes the time to contact you, it is important that you talk to them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Everything you put up on Facebook needs to have value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t make every post an ad, though.

Consider Facebook to be a platform in sharing content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat it as such. Write some actual blog posts and then promote them via other channels through your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Do not talk about things that you cannot connect with your brand. Take care when posting about current events so as not to bore or offend any followers. If you must talk about other stuff, do it on your personal page.

Put in real work to keep your fans up to date on your page. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. You want to save the information and put it out in an attractive way. That will make it more effective and likely to be remembered.

Treat your old customers well. A shocking number of people fight to get new likes instead of catering to their current fans. If you want to do well with Facebook marketing you are going to have to respect your audience. This engages your consumers with your brand, so you can’t forget who your champions are.

It is crucial to nurture the relationships you make on Facebook. Just like when you’re talking to people in person, you have to take your time to build up trust with people that you speak with online. A good method of building strong relationships is to post new, straightforward content often. Don’t forget that loyal customers should be rewarded with special deals and promotions.

A lot of people are on Facebook to game or quote but you can make money! Facebook is now going to be a very powerful strategy for you now that you have this information. If you take advantage of the things you’ve learned, you’ll be able to do incredible things.

Consider buying a Facebook advertisement. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You may also use a given budget and do a lot or a little as you can manage. Finally, there is no long-term commitment. When the promotion is over, you can put an end to your ad.