To make your business more known and communicate with existing customers, it’s important for you to be on Facebook. How do you achieve this? By learning all you can. Read this article to get the information you need about Facebook marketing.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer up discounts and prizes in return for having your customers like your Facebook page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
It is important that all online content is linked back to your Facebook. For example, link a summary of your blog onto Facebook if you have one. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Use custom tabs to make your Facebook page more efficient. Tabs will give you the opportunity to organize information on your page. Use tabs to organize the different contests that you hold.
You can get additional interest to your Facebook campaign when you use a giveaway. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
A fan base is something that you will want to expand as much as possible. Do not invest in promotions until you have a strong base with thousands of followers. Your conversion rate will climb quickly after you have gained several thousand fans.
See if Facebook advertisements are a good fit. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To attain more reach into your market, you should try purchasing Facebook ads. They generally do not cost a lot, and they can help you a lot.
Most people market on Facebook because they want to improve their sales. Therefore, you should set monthly sales goals. Getting people to become a fan is a good thing, but ultimately, you want sales. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Allow interested parties to sign up via your Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. You can hold a contest or a spot for them to put their information in.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. You can make a colorful or photo-heavy page. This will attract the most amount of customers.
Hiding content from non-fans is a great way to turn visitors into followers. People will want to get to that information, so they will click Like. Just hide a little part of the content, though, since you can lose lots of useful SEO.
If you do it right, Facebook can help build your business and develop a closer relationship with your customers. Always adapt your techniques to fit the niche you are targeting. Do more research on Facebook marketing before starting to work on your campaign.
Keep your Facebook page from becoming covered with spam. There are some filters that can be put into place if you can’t monitor your site all of the time. You will be able to set up a list of keywords that will be filtered off of your page.