There is no denying the tremendous popularity of Facebook. There are millions of members and millions more signing up each day. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Keep reading to learn more.
Interact with your fans regularly so you know what it is they want. If you have people posting to your page, pay attention to them. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Don’t ignore your fans.
Facebook is a great content sharing tool. It’s not just about silly informal conversation, there’s real content going on in Facebook. Realize this. Write some actual blog posts and then promote them via other channels through your Facebook page. This will increase your traffic and profit in the long run.
Try a giveaway as a way to boost your Facebook marketing. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce winners on your page and repeat as necessary.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. You may do this through your choice of page color and the addition of graphics. Facebook users tend to be drawn to these kinds of pages over plain pages.
Use custom tabs to make your Facebook page more efficient. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. When you run a contest, put it on its own tab, for instance.
Do not let SPAM overrun your Facebook page. You can monitor your page with certain tools, even when you are not online. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Consider Facebook as one way to share information. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Treat it that way. Post real blog posts to promote your posts from other media channels to your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Offer an exclusive product to people who “like” your page. Having a lot of likes brings attention to your page. Think about something exclusive and free when someone likes your page. It is something that you can give to everyone or offer a sweepstakes. If they want the item you’re giving away, they won’t mind subscribing to your page.
Facebook Offers lets you provide freebies or host contests easily. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is very good you can also promote it to those who are not fans.
Custom tabs can help you make your Facebook marketing strategies more efficient. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. When you run a contest, put it on its own tab, for instance.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. These clients only show up every now and then, so they are not interested in following daily posts. Use ads instead of a Facebook page in this circumstance.
Facebook Marketing
As stated before, Facebook offers tremendous potential for anyone needing to build a customer base and grow sales volumes. Since reading the above piece, you ought to be ready to reap the benefits of Facebook marketing. You should definitely start planning a Facebook marketing campaign as soon as possible.
Give your followers something to sign up for. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.