Do you wish to market a service or product but aren’t sure how to start? Facebook is an amazing marketing opportunity. There are millions of users there waiting to hear from you. If this sounds interesting to you, keep reading to find out how to make Facebook marketing work for you.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This means you’ve got to monitor your wall regularly. Pay special attention to posts that express a complaint or a request for customer service.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure that you come through in awarding your prize, or no one will trust you again.

It is important that all online content is linked back to your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Give Facebook ads a try. Regular posting, while valuable and beneficial, only goes so far. To extend your reach, use ads to reach outside your normal followers. They don’t cost a lot of money and they can make quite the difference.

If you are using Facebook for business, do it professionaly. Although social media is relaxed, you should never post anything that could be deemed unprofessional. People are going to trust your business when you remain professional.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. Your conversion rate will be better and your campaign will be less expensive as a result.

Respond to everything that is posted on your wall. When someone shows interest in your business, take time out to speak with them, Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Think about making a group rather than a page. A group allows everyone to interact and feel like they know one another. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

Facebook is one of many social media sites out there. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

It should now be obvious why Facebook marketing is a type of marketing you are able to do easily by putting time into it. What you’ve just learned will help you get started. You will soon be able to reach out to so many new customers.

Do not ignore any questions or comments that are asked of you on Facebook. Make sure to give helpful answers, and thank them for their time. When you already have an answer available on your website, link to it.