Facebook ranks as the most popular website in social media. It gets millions of people signing up daily, plus the hundreds of millions already there. This means big marketing opportunity, and as a business, you need to understand how to go about it. The following information will help you learn more.
Reply to people when they post on your page. This means you’ve got to monitor your wall regularly. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Regular interaction is key. Check out anything posted to your wall. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t forget that your fan base is what has helped you get to where you are now.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it’s a good offer, it can be promoted to non-fans.
Giving stuff away is a very effective marketing strategy. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
An ideal way to encourage fans is to always reply to their wall postings. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to them, especially if it is someone who needs customer service or has a complaint.
Offer a reward for someone liking your page. The more likes you have, the more attention your page will get. Giving a gift in return is good marketing. A contest is a good idea as is a coupon or discount. If you provide the chance to get something valuable, they will not hesitate to click the button.
If someone posts on your wall, answer them. They’re taking the time to contact you, so the least you can do is reply. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Consider using Facebook advertisements. Normal posting only adds so much when it comes to promoting services and products. Purchased ads can make a huge difference. These aren’t expensive, and they can really make a difference.
Never make the assumption that Facebook is the only game in town when it comes to social media marketing. While Facebook is wildly popular, each demographic has its preferred social site. Find out more about those who you are targeting before beginning a campaign so you can become a part of the appropriate social network.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. The strolling visitor will sign up to be a follower if they really want to access the information. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.
Never let spam overrun your page. There are some filters that can be put into place if you can’t monitor your site all of the time. Your administrators can update the filters as new spam is added to your page.
Think about setting up a group on Facebook. Your customers can engage, get their questions answered and shop for everything they need all in one place. Let groups know about your special discounts and other useful information. You will feel much closer to your customers if you do so.
As discussed, Facebook offers you unlimited sales potential through customer contact. After reading this article, you now have a good understanding on how to use marketing to your advantage. You should definitely start planning a Facebook marketing campaign as soon as possible.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Just create the offer and then make it a Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.