Simple to implement, reaches a huge audience – Facebook is a great marketing tool. Don’t ignore it, use it to your advantage! This article can provide you with further information about Facebook marketing tips and how you can best use it to your advantage.
A fan base is something that you will want to expand as much as possible. Do not invest in promotions until you have a strong base with thousands of followers. After you hit that many people you should see your conversion rates start to rise.
Make sure you talk to your fans regularly in order to find out what they want from your business. If people post things on your page, take note. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are the reason for your success, so never make the mistake of ignoring them.
Try holding a giveaway. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. This doesn’t cost much and has the potential to build a significant following for your brand.
Take time to answer questions and respond to comments posted on your wall. If people take time to make contact, you should dedicate some of your time to respond. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
Try your hand at Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. To achieve real results deep into your customer base, Facebook ads may be ideal. They are inexpensive and can pack quite a marketing punch.
The whole point of Facebook marketing is to boost sales. So set a monthly goal for a particular amount of products sold. Getting people to become a fan is a good thing, but ultimately, you want sales. Change your strategy if you aren’t getting the business you are looking for.
Ask people in your fan base to comment on your recent product decisions. You make people feel important when you keep them involved. Empowering them to make decisions is a great way to involve your community. For example, if you blog, try asking them what kinds of posts they would like to read.
Do not let spam overtake your page. Sites that are riddled with spam can end up turning potential customers off. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Use Facebook to show your expertise your field. Facebook is great for building leadership in specific niches. Also look for certain avenues you can use to market your product. This can expose your brand to a lot of new people, potentially increasing your fan base.
Always establish a clear purpose for your Facebook page. Don’t create one just to say you have it. Is it being used to speak with other people? Or, is the point to help them communicate in your direction? There is a real difference between using your page to grow sales and using your page as a customer service tool.
You could create a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
Despite its newness, Facebook is an amazingly powerful marketing tool. Rather than overlooking how it can help your business, take advantage of it! Use these tips and you’ll get great results.