Facebook marketing is something that’s easy to learn and it can help you reach a large audience. Use it to your advantage and watch your business grow. See how the following tips can help improve your Facebook marketing campaign.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure to follow through on any promises you make.

Interact with your fans regularly so you know what it is they want. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

The best way to engage your followers is to reply to what they write on your wall or about your company. Monitor you wall regularly, and reply to any @ messages. Respond to concerns, especially when it is a direct question or product concern.

Facebook Offers allows you to promote contests or free giveaways to your customers. You only need to set up the specific offer and then promote it on your page. If your offer is really good, you can consider opening it up to non-fans.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. You need to monitor your wall, and any direct messages you receive. Make sure to respond to both positive and negative feedback.

With custom audiences, you can target your ads more effectively. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

One important thing you have to do is to develop a Facebook fan base that’s solid. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

You must have an attention-getting page so that your page is set apart from the rest. Adding great photos and unique color combinations really helps. An appealing page is much more enticing than an ordinary page for Facebook users.

Although it’s still a fairly new marketing platform, Facebook is very powerful and appeals to a lot of people. Instead of looking at it as a fad, you should be taking advantage of it now. Read these tips to get the most out of Facebook marketing.