Do you want to get a leg up on the competition? Do they use Facebook as a marketing tool and you want in on the fun? Would you like to one up your competitors? It will take some learning and determination, but you can gain the education from the article below.

Talk with your fans often to get their feedback on your products. Make sure you take notice when people post on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. When someone posts on your page, make sure to respond to them.

Contests are a fantastic way to increase interest in your company. Offer up discounts and prizes in return for having your customers like your Facebook page. Follow through and actually award a prize or you will appear dishonest.

Incorporate professional and engaging posts on your Facebook page. Although social media presents a casual platform, you and your business must always be presented professionally. You will develop a better reputation if you stay professional.

Engage your customers by replying to their posts as much as possible. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to all your subscribers, particularly those that have questions and/or concerns.

Make sure that all content you publish online is at least linked to from your Facebook. If your site has a blog, include a summary and post links via Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

All content that you post online should be linked from the Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

You may want to try Facebook ads. Normal posts to your Facebook page will only promote your products to your current followers. Ads can reach further into your target market and draw customers to your page. They are affordable and effective.

Consider Facebook as a good way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook can drive a ton of traffic to your sites.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Just get the offer all set up and change it to “Promoted Post.” If the offer is very good you can also promote it to those who are not fans.

You can improve the value of your Facebook page by changing the tabs to suit your business. They let you get information together in an easily readable format. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Consider establishing a Facebook group instead of or in addition to your page. A group allows everyone to interact and feel like they know one another. You can also use a group and a page to give updates and allow users to share content.

The competition should now be quaking in their boots. You can show them how you can be successful now! Use the advice you’ve learned here to get started.