A new and exciting marketing campaign really can help a business, and Facebook is a wonderful launching pad. This unique platform can be of great benefit to your business. The following article will teach you the tricks you need to get an edge on your competition.

Ask your viewers on a regular basis what they are looking for from you. Pay attention to what people are posting on your page. Numerous successful businesses have benefited from marketing ideas learned from the public. Your fans are your customers, so always listen to them.

Offering contests is an effective way to increase your fan base. Provide fans with coupons or even a product when they share or Like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Link all of your content to your Facebook page. Link post summaries of blog entries from your site onto Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Put up neat visuals or add some color. This will attract the most amount of customers.

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it as a marketing medium. You can even use Facebook to promote your articles or blog posts. Facebook can bring you lots of traffic.

Have you looked into using custom tabs on your Facebook page? Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. When you run a contest, put it on its own tab, for instance.

Don’t forget the people that are already subscribed to your page. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For a stronger Facebook marketing campaign, your audience should feel respected. Communication leads to a great relationship with your customers.

Custom tabs can help you get more accomplished on your Facebook page. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. If you have a current promotion, make a special tab for that.

Use care in selecting your updates. If your updates are boring or off-topic, you’ll lose fans. Give them information they want, like how-tos or humorous posts. Using Facebook Insights will help you learn which updates do well and which are flops.

Be sure that your posts offer some value. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

Giveaways are very helpful in marketing. Offer a free gift to people who opt in to your newsletter or like your social media pages. You will have the chance to communicate with a large amount of people.

Develop a group intended just for the business. This will group together all of your potential customers. You can give your customers valuable information and let the whole group in on deals and promotions. You will feel much closer to your customers if you do so.

Try to post photos to your Facebook page that are professional. This will show that you are credible and sophisticated. Use a good camera so that the photos that you take come out great.

Be careful with your Facebook updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. They want to read something interesting or that entertains them. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

You need to be sure that you’re nurturing relationships with people when you’re interacting with them on Facebook. You need to stay in touch with your subscribers and interact with them on a regular basis. Share quality content with your audience and encourage subscribers to interact with you. Also, include many deals to reward your customers.

If you’re looking to make good changes to your business, you may feel pressured to come up with a good marketing campaign. Using Facebook to market your business is a great way to find new customers. Use what you learned here to give you the upper hand.

When a person “likes” your page, reward them with a unique gift or special offer. New likes have the opportunity to draw a lot of attention to your page. Offer an incentive for new people to like your page, something that others are not getting. It could be something everyone gets or even a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.