Given the explosion of social media and the marketing opportunities it provides, a lot of people are expressing interest in learning to market on Facebook. If this interests you, there are a few things you should know before getting started. The tips included here will help you get a handle on it.

Giveaways are a great method of drawing attention to your page. Offer entries in return for liking your page. Make your winners viewable to maintain the legitimacy of your contest.

The first step to success with Facebook marketing is having a solid base of fans. You should always aim at gaining a large following. After that, you are sure to see a big jump in conversion rates.

Do not let spam overtake your page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Facebook Offers can help you get the word out about a giveaway. You only need to set up the specific offer and then promote it on your page. Depending on the offer, you may even want to promote it to people who aren’t followers.

Interact with your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Respecting your audience will lead to a successful marketing campaign. This leads to engagement of your customers who can then spread the word to others.

Custom audiences allows you to personalize the emails that you send. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

If someone ‘likes’ your Facebook page, give them a deal. A page with many likes will get more attention. Try to give a way free items if they are going to ‘like’ your Facebook page. It is something that you can give to everyone or offer a sweepstakes. If someone sees a chance to get something of value, they will be more likely to click that button.

Why not buy an advertising space on Facebook? You can target it by sex, age, geographical location and even likes. You are also able to keep the ad within a particular budget, spending however much you want. Finally, there aren’t any long term commitments involved. You can end the campaign whenever you like.

Never share updates that don’t relate to your field. Only post content that your subscribers are interested in hearing about. Post anything of a personal nature using your individual Facebook profile.

Use Facebook to show your expertise your field. Using the right strategies, Facebook can be a wonderful tool for building respect in your field. Find opportunities to answer questions, and look for moments to post comments related to what you know best. You will find new followers and showcase your brand to hundreds of potential customers.

Free giveaways are some of the best tactics for your marketing plan. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

Try responding to every comment you receive. Do not neglect the messages directly on your page or your inbox. Your efforts will be rewarded when your users see the personal touches on your page.

As you should be able to see now, it isn’t hard to get Facebook fans interested in your services or products. Just keep in mind that it may take time for this marketing method to work for you. Be patient, but start right away.

Offer an exclusive coupon, sample or great deal for those who “like” your page. The more likes you have, the more attention your page will get. Make it worthwhile to like your page. It is something that you can give to everyone or offer a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.