How much do you know about online marketing? How much online marketing knowledge pertains to Facebook? Could your old marketing strategies use some updated knowledge? Regardless of how much experience you do or do not have, you can use the following tips to help your campaign.
Always be professional when you post on any social media. The wording can be relaxed, but the content needs to be professional. If you stay professional at all times then people are going to respect you and your business a lot more.
Always reply to comments posted on your wall to give followers a sense of connection with you. Keep an eye on your all and any twitter messages that contain your company handle. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Use the custom tabs on Facebook for greater efficiency. This organizes your information and keeps your site professional. Use tabs to organize the different contests that you hold.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will lower your costs and increase profits in the long run.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Just get the offer all set up and change it to “Promoted Post.” Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Try offering exclusives when people “like” your page. These “likes” can bring new attention to the Facebook page. Try offering something exclusive and free to people for “liking” your page. A contest is a good idea as is a coupon or discount. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Your customers often come and go at random and will not be following posts. Instead, put your money into Facebook ads.
Have a giveaway. Reward those who sign up for your newsletter or like your page. It may cost you small amount, but you will have more people to communicate with.
Always answer comments and posts that show up on your Wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
The advice in this article will be helpful no matter how experienced you are with Facebook marketing. But, the key is to actually use the advice given. Follow this advice to get your company visible to millions of potential clients.
Offer an exclusive deal to those that “like” your page. Likes are a good way to raise the profile of your page. It is appealing to users to get a free gift when they give a page a like. You could give it out to everyone or just have one winner. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.