Facebook is used by a majority of the people in America. However, you can take it a step further to gain more success for your business. Facebook does offer marketing options you can pay for, however there are also free ways that you can market your business. The following tips will help you get started with Facebook, even if you choose not to pay for marketing leverage.

Incorporate professional and engaging posts on your Facebook page. Although social media tends to be more relaxed, it is important that you present your business as a professional one. People will trust and respect your business and what you have to say if you maintain a professional tone.

You can easily engage followers on your profile by replying to their comments and concerns. Monitor your wall daily and make sure to respond to people within 12 hours. Pay special attention to posts that express a complaint or a request for customer service.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Treat your old customers well. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. You have to respect your audience if you want to be successful with Facebook marketing. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Try your hand at Facebook ads. Regular posting, while valuable and beneficial, only goes so far. Ads can reach further into your target market and draw customers to your page. The cost is negligible compared to the potential gains.

Offer something that is unique when someone “Likes” your Facebook page. Your page can get a great deal of attention when your page is liked. Think about something exclusive and free when someone likes your page. It is something that you can give to everyone or offer a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

It could be difficult to get started with Facebook marketing. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. That lets people know you’re now active on Facebook. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. High quality pictures and appealing colors are essential. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

This article has provided you with valuable information on conducting a Facebook marketing campaign. It is going to be easy to apply what you’ve just learned. Make sure to start now, because your competition is likely not using Facebook. However, they might read this article too, so get started!