People from all walks of life are using Facebook all the time. This gives you the potential to reach millions of people about your business. If you wish to do this, the information contained in this article will prove helpful.

If you want learn more about what your fans want, interact with them regularly. Acknowledge the posts that people make. The public can offer many great ideas. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

Contests can be used to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Follow through and actually award a prize or you will appear dishonest.

Host a giveaway to generate attention. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Update your Facebook page with the winners, and repeat this any time you want more fans.

Make sure that all content you publish online is at least linked to from your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Also, use your Twitter page to link up to Facebook.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. You should monitor your wall regularly and also any related @ messages. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Consider establishing a Facebook group instead of or in addition to your page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can use both of these options to keep your customers informed about and involved in your business.

Make sure that you stay active answering the questions on your Facebook page. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

Give away free items to loyal or potential customers. Offer these free items to those who subscribe to your page. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

If you want to target a custom audience, you can do that. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Post on other people’s Facebook pages. Posting on another page gets attention. You want this to be positive attention. Only post when you have valuable information to share. Don’t spam others.

Any content published online should be linked to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Spend your money on more targeted Facebook ads.

As you read before in this article, it is clear that lots of different people are on Facebook these days. If you use Facebook to get a marketing message out there, then you may be surprised at how well things go for the product or service you’re marketing. Just put what you’ve learned here into practice, and prepare to see things take off.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.