Facebook has millions of users. You’re likely one of those people. If you are a business owner you should learn how to harness this new tool so you can reach those people. This advice will help you with Facebook marketing.

Use a contest to build talk about your brand. Get people to join by enticing subscribers with some free items. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

Custom audiences allows you to personalize the emails that you send. This will lower your marketing costs and increase the company profits in the long run.

Facebook marketing involves making sure your page is memorable to users. Put up neat visuals or add some color. This will attract the most amount of customers.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

You need a good fan base when you are using Facebook as a marketing strategy. This means that your focus should be on building your follower count until you have around 5,000 people following you. After you have developed a fan base, you can begin marketing your products by increasing your investment.

Sometimes, you need to post stuff about your brand other places besides your own page. If you are posting on a page that isn’t your own, it can gain you attention. You’ll want to make sure that the attention you get is the type that you want. Only post when you have valuable information to share. Spamming is something you should never do.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers often come and go at random and will not be following posts. Instead, turn to Facebook targeted ads to reach new customers.

Hiding content from non-fans is a great way to turn visitors into followers. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.

After reading this article you should have a better idea of how to harness the power of Facebook marketing. Utilizing the tips you’ve read is much easier than you might have thought. Start now and watch your business grow.