Do you want to get a leg up on the competition? Do you want to be part of the Facebook generation? Do you wish to out-campaign them once and for all? You need to do your research and be determined; this article will also help.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer prizes or special deals to those who like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Use custom tabs to make your Facebook page more efficient. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, if you have contests, you can create a contest tab with information about them.

Make your page stick out. Put up neat visuals or add some color. This will attract more users.

Think about creating your own group rather than just a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

You need to know when you should post about your products on your page. Posting on other people’s pages can attract attention towards your page. Ensure you only attract the good kind of attention you want. Make postings on other Facebook pages only if you have worthy content. Avoid spam at all costs.

If you want to target a custom audience, you can do that. This will lower your costs and increase profits in the long run.

Consider when it’s best to post on pages outside of your brand’s official pages. You can garner a ton of attention when you post on other people’s Facebook pages. You need to make sure it is good attention. Only post to another page when it is valuable content. You don’t ever want to be guilty of spamming.

Companies like car dealers may not need a page on Facebook for their business. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Try making your ads on Facebook.

Host a giveaway to increase interest to your Facebook page. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. Don’t give away anything expensive; just make it something that your fans will want.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. There is no reason for these customers to see the daily happenings at your company. Use Facebook advertisements as an alternative in such cases.

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. To keep you on track, set short term sales goals. Thousands of likes mean nothing if they can’t be converted to real money from sales. Monitor your progress and tweak your strategies when you find they are not effective.

Now that you have all this valuable knowledge at your disposal, there is no real reason why your Facebook campaigns can’t be better than those of your competitors. Show them how it’s done. Spread your new found knowledge with those around you.