Most of your family probably has a Facebook page. Grammy and Mama might be on Facebook, too! With that said, do you know if your customers are using Facebook? If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.
Contests can be used to your advantage. Prizes will open the eyes of potential customers out there. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Regular interaction is key. Be aware of whatever people post on your page. You can alter your marketing ideas to match what your customers want. Your fans are your customers, so always listen to them.
When using Facebook to market your business, always remember to post in a professional manner. Although social media tends to be a casual venue, your business must be presented professionally. If you stay professional, people will always view you that way.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Monitor you wall regularly, and reply to any @ messages. Share your thoughts, particularly if it is a customer service issue.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Provide fans with coupons or even a product when they share or Like your page. Always actually send the prize or you’ll ruin your reputation.
Organize some sort of giveaway to gain attention on your Facebook page. Offer these free items to those who subscribe to your page. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Try very hard to make your Facebook page more unique and memorable than others. You may do this through your choice of page color and the addition of graphics. Facebook users tend to be drawn to these kinds of pages over plain pages.
Creating a contest for your Facebook page is something that you can have some success with. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Be sure there is not too much spam on your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Facebook Group
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Tweets are posted to your Facebook by simply linking the two.
Another option, besides a Facebook page, is to create a Facebook group. A Facebook group allows users to have their own community. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
Remember the audience you already have. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Your audience should feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Try developing a group rather than a page. Facebook groups are a great way to get people to interact more. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
You’re a Facebook user, so use your own experience to understand what a customer looks for. Use these tips to do a campaign that will blow the socks off your customers. The more effort you put in, the more profit you’ll get out.