Do you want to do more marketing but aren’t sure how to go about it? Check out Facebook. This could possibly help you reach millions worldwide. If you’re interested, you should read through the advice outlined below to help you get started.

Consider holding online contests as a means of your Facebook marketing plan. Offers can include discounts and prizes for users “liking” your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

All content that you post online should be linked from the Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Engage your customers by replying to their posts as much as possible. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Share your thoughts, particularly if it is a customer service issue.

You should give a product or service away to get people interested. Offer entries in return for liking your page. Just announce a winner and repeat the promotion as necessary.

Why not buy an advertising space on Facebook? You can alter your ad to your customer base to maximize profit. You may also use a given budget and do a lot or a little as you can manage. There are also no long-term commitments required. Your ad can be ceased at any time.

Be sure to link all content published online back to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Facebook Ads

Take time to answer questions and respond to comments posted on your wall. If people take time to make contact, you should dedicate some of your time to respond. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Try out Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. If you really want to reach more people, you will need to buy some Facebook ads. They aren’t pricey and they can help.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Facebook users usually respond better to these pages compared to plain ones.

Make valuable posts. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Don’t make every post an ad, though.

Avoid allowing spam to take over your Facebook page. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Page administrators are able to put keywords in that will be filtered out.

Never ignore a message that someone sends you. This will show that you are on point and active on your page. Share links to your business’s site or Facebook page if you have the information they need.

See if you can post things to your Facebook page that allow people to sign up for offers from you. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.

Facebook Pages

Know when you should and shouldn’t post on other walls. You can gain attention from others’ Facebook pages. Make sure it is the good kind. Post to other Facebook pages when you have something worthwhile to say. You don’t ever want to be guilty of spamming.

Only invest real resources in this form of marketing. So many people are on this site that you want your efforts to pay off. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Allocate real resources to it to get the most out of it.

As you can see, getting started with Facebook marketing is not difficult. Make sure you implement all the advice given in the article above. You will not be sorry you did so, once your message receives broad new exposure.