Is your company using Facebook? If not, you are missing out on possibly several million clients. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading to learn how to come up with a successful Facebook marketing campaign.

A great way to interact with your subscribers is to respond to their comments on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Reply back, particularly if it is a complaint or someone who needs service immediately.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Offer entries in return for liking your page. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Host a giveaway to generate attention. Try getting your customers to ‘like’ your site by giving them something for free. Just announce a winner and repeat the promotion as necessary.

Link all of your content to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Also, use your Twitter page to link up to Facebook.

Be certain that your online content is linked from the Facebook page of your business. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Facebook Ads

Try out Facebook ads. Posting on your page only goes so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They cost very little and can have a big impact.

Utilize custom tabs. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. If you have a current promotion, make a special tab for that.

Consider carefully before you promote your business on someone else’s page. When you do so, you can get some good attention on your brand. Having said that, it’s crucial that this attention is desirable. Only post to another page when it is valuable content. Do not spam other pages.

Create a group related to your business. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another. You can inform group members of special discounts and offer them all types of useful information. You’ll build a personal relationship with your fans this way.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

Don’t post updates that are dull and boring. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Keep the business and personal pages separate so you can focus on your business better.

Now that you have read this article you should be ready to create a Facebook page for your business. With the benefit of the information provided in this article, you should feel more confident about moving forward. Even if you aren’t new to Facebook marketing, there is always room for improvement. Use the tips in the article above to help improve your marketing efforts.

All posts must have great value. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.