It’s probably safe to say that your friends and siblings are on Facebook. You might even find your Grandma or Mom on Facebook also. Are your customers there too? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
You should give a product or service away to get people interested. Offer these free items to those who subscribe to your page. Make your winners viewable to maintain the legitimacy of your contest.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
Keep your page creative and different from other pages. You can make a colorful or photo-heavy page. Most users on Facebook are visual.
Choose updates wisely. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Your content should entertain, educate or offer some help. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Be sure that anything that you post online has a link to your Facebook page on it. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter page and other pages can be linked straight to your Facebook account.
If someone “likes” your page, give them something exclusive. These “likes” can bring new attention to the Facebook page. Offer an incentive for new people to like your page, something that others are not getting. It could be something everyone gets or even a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. This is because customers are random so they likely will not follow daily posts. Try getting into Facebook ads that are targeted instead.
Consider Facebook to be a platform in sharing content. It is not just a place for chatting, but a great place to share content too. Treat it as such. You can even use Facebook to promote your articles or blog posts. You will see that Facebook really can drive a great deal of traffic.
Give your audience a spot on where they can sign up to your Facebook page. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Create a group for your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. You can let your group know about special discounts, as well as other information that is useful to them. This will help develop a good relationship with potential clientele.
Facebook advertisements can help your marketing goals. Your ad can be customized so that people in a specific age group or gender can see it. You are also able to keep the ad within a particular budget, spending however much you want. And best of all, you are not committed long term. Whenever you would like to end your ad, you can.
Share Personal
Avoid posting non-related updates that don’t enhance your content value. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Try using your personal account to share personal project updates.
Be sure that all of your posts have useful information. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Use your own experiences on Facebook to help you determine what your customers want. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. The larger the effort you want to put in, the greater the profit you will receive.