Is your business being marketed on Facebook. If not, you are missing out on a lot of people that might buy your products. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.

If you’re marketing your business on Facebook, you should be professional about it at all times. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Folks will have more respect for what you do if your tone stays professional.

Contests can be used to your advantage. Prizes will open the eyes of potential customers out there. Follow through with your prizes and discounts, or you will lose customers.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Add pictures and color. Users on Facebook are attracted to these pages over plain ones.

Regulate your page for spam. Filters are available to help stop spam before it even appears. If you have different page administrators, they can help you with this.

Link all of your published content to your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Try making a group as an alternative to creating a page. A group allows everyone to interact and feel like they know one another. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Just get the offer all set up and change it to “Promoted Post.” This will encourage people to come to your page.

Try to use Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To extend your reach, use ads to reach outside your normal followers. The cost is negligible compared to the potential gains.

Improve the Facebook marketing interface of your page using custom tabs. This organizes your information and keeps your site professional. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Make sure that you focus on quality when updating your page. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Make sure your updates are helpful, educational or entertaining. Facebook Insights can show you what successful updates look like.

Keep your page creative and different from other pages. Add pictures and color. Facebook users tend to be drawn to these kinds of pages over plain pages.

Hopefully, if you have not already used Facebook for your business, you will now. You have the tips, so put them to use. No matter how long you’ve been on Facebook, you can always improve. Put the above tips to use.