How much do you know about online marketing? Can you use that expertise on Facebook? Are you a traditional marketer that must update their knowledge? The following article will share some Facebook marketing tips that you don’t want to miss.

You can quickly expand your viewers on Facebook by holding a competition. You could throw a photo contest, for instance, with customers using your product in unusual ways. Always award the prize though; you don’t want to be viewed as dishonest.

Use a contest to build talk about your brand. Try getting your customers to ‘like’ your site by giving them something for free. Post who the winners are to your Facebook page; do this often to grow your business.

Any online content that you publish should link to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Facebook Ads

Try out Facebook ads. While your updates are certainly helpful, they can generally only get you so far. Purchase Facebook ads to expand your business. They don’t cost too much, but they are effective.

Try to use Facebook ads. Regular posting, while valuable and beneficial, only goes so far. To gain even more customers, you should use Facebook ads. They cost very little and can have a big impact.

Facebook is primarily a means of sharing content. It can be used for so much more than chit chat. Realize this. Make sure that you incorporate professional posts about your product on your page. You will see that Facebook really can drive a great deal of traffic.

Does your page stand out from the competition? You can make a colorful or photo-heavy page. An appealing page is much more enticing than an ordinary page for Facebook users.

Remember the audience you already have. There are people that just want likes and then they forget about existing fans. If your fans think you respect them, your marketing will be successful. This gets customers truly engaged in your company.

Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Random customers have no incentive to keep up with your posts. Instead, pay for Facebook ads that target customers for you.

Try making a group as an alternative to creating a page. This will help generate an online community for better interaction. Allow your subscribers to post content on your Facebook page.

Personalize your brand so that it is memorable. When the things you post are boring, they’re going to have the same outlook on your product or service. Show some personality, but try to make sure you are always professional.

It’s imperative that you keep your audience up-to-date. That doesn’t mean that you should post multiple times a day; regular updates will do. Your posts should contain valuable information that is targeted to your customer base.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

These tips have just given you an advantage over your competitors. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Get your campaign started today by applying this advice.