Are you aware of what marketing online is all about? Are you using Facebook to it’s full marketing potential? Have you not really delved into social media that much? Whether you’re a marketing pro or a novice, the tips here are going to help you out in your marketing campaigns.

Make sure to communicate with your fans to understand their needs. Pay close attention to your followers and what they want. The public has often provided marketing inspiration to numerous businesses. Your fans are the reason for your success, so never make the mistake of ignoring them.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer users prizes and discounts in exchange for encouraging people to like your page. Follow through and actually award a prize or you will appear dishonest.

Facebook Offers give you a way to promote yourself. Create the offer and then make sure to post it on the wall. If the offer is good enough, promote it to those who aren’t fans, too.

Learn how to build a fan base. Having an excess of 5,000 fans is best. When you hit that number, conversion rates skyrocket.

When you market your business on Facebook, post professionally. Although social media tends to be more relaxed, it is important that you present your business as a professional one. If you stay professional at all times then people are going to respect you and your business a lot more.

If you receive a “like” from someone, give them a special offer. A page with many likes will get more attention. Make it worthwhile to like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you give them something they like, they will probably not hesitate to “like” you.

Provide sign-up forms on your business’s Facebook page. You can provide incentives for people to do so, which will make communication easier going forward. Contests are a sure-fire way to get people excited and interested in your page.

All content that you post online should be linked from the Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

One way to help convert visitors into followers is by hiding some content from visitors. When only followers can see certain parts of your page, it will make visitors want to become followers. Only hide a little of your content, or you can risk ruining your SEO efforts.

This article can help anyone market their business through Facebook. Use what you learned here. Start your campaign plan today by using this advice and profiting from it.

Use the custom tabs on Facebook for greater efficiency. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, your current giveaway can have its own tab that lets your followers know how things work.