Facebook is one of the most popular web sites on the Internet, due to its ability to connect family and friends in an easily accessible manner. Utilize Facebook by modeling your marketing approach after the website’s success. The following article will give you some great tips to help you be successful with your Facebook marketing campaign.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Offer prizes or discounts to your users when they like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours. When it is someone complaining, you must reply immediately.

Facebook marketing involves making sure your page is memorable to users. This can be done by using colors and photographic elements. People are much more drawn to decorative pages than plain ones.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Generate a buzz by offering a freebie through Facebook. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Update your Facebook page with the winners, and repeat this any time you want more fans.

Know when you should and shouldn’t post on other walls. If you post on someone else’s page, it can lead to attention. It needs to be positive attention. Only make posts on other pages if you have something worth saying. Do not spam other pages.

Have a place on your page where people can sign up or subscribe. You can even use a promotion or giveaway as incentive to garner new followers. Use contests or freebies to entice them to give you their contact information.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be done by using colors and photographic elements. Pages with images are more attractive to your Facebook fans than just plain text.

Make sure you really understand the purpose of a Facebook page. Don’t just have one to have one. Do you want to tell your customers something? Do you want clients to talk to you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.

Nurture your relationship with followers on your company’s page. Just like with physical interaction, building a great Facebook relationship takes some time. Keep your content interesting and fresh to keep people engaged. Don’t forget to reward your loyal customers through promotions and deals.

Answer any questions and respond to comments on Facebook. This will show that you are on point and active on your page. Never hesitate to share links to the site if there is an article that is on point in answering their question.

Respond to all comments that are left for you. This refers to comments left on the page and those you receive in your inbox. It is not always easy to do so, but it could pay off for you in the end.

Make sure you know the pitfalls of Facebook marketing. Most people seek out and apply best practices, but neglect understanding the worst practices. There are tons of examples of what to do, as well as what not to do. People like to find the best practices, however they hardly look at the worst ones. Help yourself by learning what you should not do.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Instead of blowing off the potential Facebook can have on your marketing campaign, try it out and see how effective it can be. Whether or not you are just starting up or a more mature small business, Facebook is a medium you dare not ignore. Keep these tips in mind to get more out of marketing through Facebook.