Facebook is a great place to market your business. Rather than ignoring how powerful it is, you should learn what you can about it so you can market with it. Read through this article if you wish to learn more about Facebook marketing and how to use it to your advantage.

Host a giveaway to get some extra attention for your presence on Facebook. Give away a desirable product to get people excited. Update your Facebook page with the winners, and repeat this any time you want more fans.

Make sure your Facebook page isn’t being inundated with spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

You may want to try Facebook ads. Regular posting, while valuable and beneficial, only goes so far. To reach more into your specific channel, you should buy some ads on Facebook. These aren’t expensive, and they can really make a difference.

Try making a group versus a page. This will help generate an online community for better interaction. You can also use a group and a page to give updates and allow users to share content.

Look into buying ads through Facebook. You are able to customize your ad so that it reaches your target audience. There are many budget tools to work with as well. There are no long-term commitments. The ad can be paused, discontinued or deleted at any time.

Don’t forget about your existing audience. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Respecting your audience will lead to a successful marketing campaign. Communication leads to a great relationship with your customers.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers will want to read your posts everyday on Facebook. Instead, turn to Facebook targeted ads to reach new customers.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. As an alternative, consider advertising on Facebook instead.

Your goal for Facebook marketing is to increase the sale of your products. Setting monthly sales goals can guide your efforts. Likes don’t mean anything unless those people are also buying from you. If you are disappointed in your sales, it might be time to make changes in your business strategy.

Try to add value and relevancy to each of your Facebook posts. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Don’t be too much of a salesman, however, or people will get tired of your updates.

Take the time to reply to comments or posts on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook is similar to a phone call, you would respond to that, right?

Facebook is certainly a new and intimidating marketing venue, but it’s potential reach is too great to ignore. Take advantage of all it has to offer. Review this piece to discover what Facebook marketing has to offer.