Are you an avid online marketer? Did you know that Facebook is a great place to do that? Have you generally stuck with traditional marketing methods and now want to learn more about recent innovations? No matter if you are new or are an old hand, the advice in this piece will surely prove useful.

Try a giveaway as a way to boost your Facebook marketing. Get people to join by enticing subscribers with some free items. Post who the winners are to your Facebook page; do this often to grow your business.

Communicate with fans on a regular basis. Pay attention to what people are posting on your page. Many successful businesses have gotten several marketing ideas from the public. Give your fans the attention they deserve because they made you the success that you are.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Facebook lets you share content. Facebook isn’t just for chitchat, it can also be a serious content platform. Realize this. Cross promote information between your official website, blog and Facebook. You will realize that Facebook will help drive high traffic!

Contests are a fantastic way to increase interest in your company. Offers can include discounts and prizes for users “liking” your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

You could create a group rather than a page. This will help generate an online community for better interaction. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

You need a good fan base when you are using Facebook as a marketing strategy. Do not invest in promotions until you have a strong base with thousands of followers. When you hit that number, your conversion rates will soar.

Any online content that you publish should link to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Post on other people’s Facebook pages. This can really help you to gain exposure. Remember that the comments you leave on another page should be professional in nature. Only post to another page when it is valuable content. Don’t spam others.

Choose updates carefully. Your subscribers will quickly lose interest in your updates if you do not share valuable content. They should offer help or be educational or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

Think of Facebook as a way to share content. This can be a formal tool to get your business on the map. Treat it that way. Spend time producing quality content and use your page to promote these posts. You can reach significant numbers of people on Facebook.

Targeted Facebook Ads

If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. You should definitely be focusing on targeted Facebook ads.

Check comments on your Facebook page regularly and respond promptly. Begin your answer by thanking them for contacting you; then, provide the information they require. Put a link up to your website should you have something on there that is relevant.

Do not assume that Facebook is your best option for social media marketing. This website is a great place to start with, but there are other sites out there that cater to different people. Research and make sure your target audience is using the site as much as you think they are.

Those people that have just gotten into marketing may find it hard to get into the swing of things, but the above article should have helped with that. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Begin your campaign strategy today by using and profiting from this advice.

If you want to target a custom audience, you can do that. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.