Do you have a Facebook page for your business? If not, you are neglecting lots of potential customers. If you do have it, make sure you are doing it the right way. Keep reading in order to find out how to develop a good marketing strategy on Facebook.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer users prizes and discounts in exchange for encouraging people to like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Give Facebook ads a try. Routine postings can only get you so far in terms of promotion. To attain more reach into your market, you should try purchasing Facebook ads. They are inexpensive and can pack quite a marketing punch.

Always be as professional as possible in your Facebook marketing campaign. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. If you stay professional, people will always view you that way.

Make sure any content you publish is linked through your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Another option, besides a Facebook page, is to create a Facebook group. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can also use a group and a page to give updates and allow users to share content.

Try making a group versus a page. A Facebook group allows users to have their own community. Allow your subscribers to post content on your Facebook page.

Facebook Offers lets you provide freebies or host contests easily. Set up your offer and then turn change the status to “Promoted Post”. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will lower your costs and increase profits in the long run.

Answer all questions and reply to all comments. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

The first step to success with Facebook marketing is having a solid base of fans. Do not invest in promotions until you have a strong base with thousands of followers. Large numbers of fans will cause the rate of conversation to skyrocket.

Look into buying ads through Facebook. These ads can target a specific market if you desire. You may also use a given budget and do a lot or a little as you can manage. And best of all, you are not committed long term. You can take the ad off whenever you want to.

If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. Even if you have had a Facebook page for awhile, there is always room for improvement. Apply the advice that you have learned here.