Facebook is there for you, so why wait? Do you need to find answers to your questions about marketing there? Do you desire advice that really works? If so, this article provides it all in an easy to digest format, making marketing simple and effective.

Having contests are great for increasing your fan base on Facebook, so try to do that. Prizes will open the eyes of potential customers out there. Always award the prize though; you don’t want to be viewed as dishonest.

You can quickly expand your viewers on Facebook by holding a competition. Provide fans with coupons or even a product when they share or Like your page. Just be sure you actually follow through or your business will not be trusted.

Reply to people when they post on your page. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to them, especially if it is someone who needs customer service or has a complaint.

Use custom tabs to make your page stand out. The tabs let you organize your page information to make it easier for customers to navigate. Use tabs to organize the different contests that you hold.

Make your page stick out. This can be done by using colors and photographic elements. This will attract more users.

Fan Base

Make sure to build a fan base when marketing on Facebook. Wait on marketing your products until you have a fan base. Once you gain a large following, you marketing efforts will become much easier.

Facebook is a great place to share information. Facebook is for more than just idle conversation; it is a primary channel for content. Think of it as such. You can even use Facebook to promote your articles or blog posts. Facebook can bring you lots of traffic.

Make sure to put your current audience in the forefront of your priorities. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. For powerful Facebook marketing, you need an audience that feels respected. This will help them engage themselves in your brand.

Be selective when it comes to posting updates. You can very quickly alienate your audience with poor content. Keep your updates helpful, educational, or entertaining. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

Try buying Facebook ads. These can be customized for people of a specific gender or age to see them. You also can keep to a budget, allowing you to do as little or as much as you wish. There isn’t a huge contract either. Your ad can be ceased at any time.

Always answer comments and posts that show up on your Wall. They’re taking the time to contact you, so the least you can do is reply. Responding in a timely manner will help improve your credibility.

Be sure that you’re making posts that have value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

One easy way to get people to engage with your campaign is to give something away. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

There are no guarantees when you talk about marketing. What really helps is good advice like you just read. When you apply what you have learned, you will see that success is very possible. Your company will do well if you do these things.