Simple to implement, reaches a huge audience – Facebook is a great marketing tool. Instead of ignoring its ability to help you with your marketing, investigate your options. The following tips will help you get a jump on marketing with Facebook.
Communicate with your fans on a regular basis so you are aware of what they want. If they post items on your page, keep them in mind. Numerous successful businesses have benefited from marketing ideas learned from the public. Do not ignore your fans, because you would not be very successful without them.
Giveaways are a great method of drawing attention to your page. Offer free samples to your subscribers who share your information with others. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
An ideal way to encourage fans is to always reply to their wall postings. This means checking you wall for questions or comments regularly. Reply to them, especially if it is someone who needs customer service or has a complaint.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Be certain that your online content is linked from the Facebook page of your business. For example, link a summary of your blog onto Facebook if you have one. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Have you looked into using custom tabs on your Facebook page? The tabs will let you present your information in an organized manner. For instance, your current giveaway can have its own tab that lets your followers know how things work.
If someone “likes” your page, give them something exclusive. Having a lot of likes brings attention to your page. It is appealing to users to get a free gift when they give a page a like. It could be a sweepstakes or something that every person gets. If you offer something they want, they will likely click the button.
Create custom tabs on your business Facebook page. The tabs will let you present your information in an organized manner. For instance, your current giveaway can have its own tab that lets your followers know how things work.
A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. There is no reason for these customers to see the daily happenings at your company. Use targeted ads on Facebook instead.
Useful Information
A fan base is something that you will want to expand as much as possible. You should have 5,000 fans or more before you really start investing in marketing. Large numbers of fans will cause the rate of conversation to skyrocket.
Be sure that all of your posts have useful information. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
While Facebook is relatively new on the social media scene, its power to reach a very large audience is quite astounding. Do not neglect it when you are developing your marketing strategy. The tips here will show you how to get the most out of your Facebook marketing efforts.
Don’t forget to discuss your business on other Facebook pages. If you post on someone else’s page, it can lead to attention. Ensure you only attract the good kind of attention you want. If you have something good to say you can post on other pages. Don’t spam other pages.