Do you wish to market a service or product but aren’t sure how to start? Check out Facebook. This may boost your exposure to include millions more people. If you are interested, read the advice below to begin.

Any content published online should be linked to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offer up discounts and prizes in return for having your customers like your Facebook page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Make your page stick out. You can make a colorful or photo-heavy page. This will attract the most amount of customers.

It is important to have a lot of followers when using Facebook as a marketing tool. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. After that threshold has been reached, your conversion rate is going to start marching.

Be sure that all of your online content is linked to and from Facebook. Link post summaries of blog entries from your site onto Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Try holding a giveaway. Offer a contest or a giveaway to your current customers. This doesn’t cost much and has the potential to build a significant following for your brand.

When marketing with Facebook, your whole intent is to boost sales. Set yourself a monthly sales goal when you start marketing on Facebook. Getting a lot of likes on your page does not mean much if it does not translate into sales. When you’re not getting results, change your strategy.

Make sure that your Facebook page is spam-free. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

Be sure that you’re making posts that have value. Think about how your fans can truly benefit from reading or viewing your posts. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

Hiding your content from non-fans is an effective method in converting visitors into followers. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Just hide a small portion of content so you don’t lose SEO.

Chose what you share as an update carefully. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Your updates should be educational, helpful or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. Incorporate a Facebook button onto your page. This can lead visitors to your site without you doing a lot of extra work. If they become a fan of your Facebook you can send updates that will post on their wall.

Determine why you are creating a Facebook page in the first place. It shouldn’t be because everyone else has one. Are you using it to communicate to customers? Do you want clients to talk to you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Facebook ads that target customers with a specific interest may be a better bet.

It ought to be clearer now that you really can use Facebook marketing to good effect. The things you have learned in this piece will surely help you get things going. The knowledge will be invaluable, helping you to get your message out worldwide!