It is very likely that most of your family is on Facebook. Maybe your parents or grandparents even have a Facebook page. However, do you think your customers have an account? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Reply to followers when they write something on your wall. You will have to closely monitor your wall and watch for @ messages pertaining to you. Share your thoughts, particularly if it is a customer service issue.
Organize some sort of giveaway to gain attention on your Facebook page. Get people to join by enticing subscribers with some free items. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can do so by giving your page an attractive and eye-catching design. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
When you publish something on your website or other social media accounts, link to it from your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Also, use your Twitter page to link up to Facebook.
Use custom tabs to make your page stand out. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, use a custom tab for any contests you might run.
With custom audiences, you can target your ads more effectively. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
You need to have a unique Facebook page if you use it for marketing purposes. Use many colors and images relating to your product. An appealing page is much more enticing than an ordinary page for Facebook users.
A fan base is something that you will want to expand as much as possible. Having an excess of 5,000 fans is best. If you have that may fans, you can see some real success.
Don’t neglect your existing audience. People often focus on new customers and tend to forget about the old. If you want your Facebook marketing to pack more power, then make your audience feel respected. This will boost engagement and build your relationships.
Consider Facebook to be a platform in sharing content. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it that way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest in ads targeted for Facebook instead.
When a follower asks you a question on your wall or makes a comment, always respond. If someone goes to the effort to contact your business, you should take the time to talk with them. You would not ignore phone calls, so why would you ignore Facebook posts?
Use custom tabs to make your Facebook page more efficient. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If you have a current promotion, make a special tab for that.
You probably use Facebook and have a pretty good idea about what a customer wants. Take what you know along with these tips to create an exceptional Facebook campaign that’ll land you more fans, followers, and business. The more work you put into it, the more profits you’ll earn.