Almost everyone is on Facebook today. It is a great way to market your business. The website also offers certain marketing options, some of which are free and some require a fee. Continue reading to learn how you can use Facebook to market your business.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Offers can include discounts and prizes for users “liking” your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

All content that you post online should be linked from the Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Create your content with this in mind. You can even use Facebook to promote your articles or blog posts. Facebook usually drives up a bunch of traffic.

Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Just get the offer all set up and change it to “Promoted Post.” If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Never let a Facebook page get overridden by spam. Look for the filters that allow you to easily remove it. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Target advertisements directly to your customers by using the “custom audiences” tool. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

A fan base is something that you will want to expand as much as possible. This means that your focus should be on building your follower count until you have around 5,000 people following you. Your conversion rate will climb quickly after you have gained several thousand fans.

Remember the customers you already have. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Your audience must feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Interact with your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. You have to respect your audience if you want to be successful with Facebook marketing. This will boost engagement and build your relationships.

The goal of Facebook marketing is to increase your overall profits. To keep you on track, set short term sales goals. It is good to garner lots of “likes,” but you also want to convert them to sales. If you do not get the results you need, your strategy might need some tweaks.

Look into buying ads through Facebook. You ad can be customized to be shown only to certain ages or genders. You can set a budget and work only as much as you want to. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. You can stop your ad whenever you want.

Now you have lots of information that can be used in your own Facebook campaigns. Using Facebook to assist with your marketing does not cost a lot of money, it just takes some time. Start the process now to beat competitors who aren’t using Facebook! Who knows? They may have read this article as well, so get going!