Are you interested in increasing your business’s reach? Did you know you can use Facebook to help you do that? Facebook is one of the most popular forms of social media, with millions and millions of people who use it every day. By utilizing excellent strategies, you can attract these people to your business.

Offering contests is an effective way to increase your fan base. Offer prizes or special deals to those who like your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Think about making a group rather than a page. Facebook groups are a great way to get people to interact more. You can also use a group and a page to give updates and allow users to share content.

Facebook is a content sharing medium. Facebook isn’t just about informal chit chat, it’s also a major content format. Realize this. Create informational posts and videos to post on your Facebook page. You can reach significant numbers of people on Facebook.

Try making a group as an alternative to creating a page. A group allows everyone to interact and feel like they know one another. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

Facebook Offers allows you to promote contests or free giveaways to your customers. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.

The key to successful marketing with Facebook is having a strong base of fans. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit that number, conversion rates skyrocket.

Create a group related to your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. Here, you can inform your customers of any special deals you have going on. That can be a good way to get to know all the people who may purchase your products.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Ask for fan input. Those that offer suggestions will feel important and a part of your team. There is no greater way to do this than letting your community get involved with the decision making process. For example, if you blog, try asking them what kinds of posts they would like to read.

As is clear now, Facebook can be a wonderful way for you to market your company. There are lots of folks in Facebook-land, and they may be interested in learning what you are all about. Use the tips you learned in this article and you can grow your business while you socialize with your audience. When you’re dealing with Facebook marketing, if you put the work in, you will see results.

Look into buying ads through Facebook. You can customize your ad by having people of a certain age or gender view it. You can also work within a budget and do as much or as little as you would like. There are no long-term commitments. Your ad can be ceased at any time.