Facebook is a great place to stay in touch with others, including the customers of your business. People love to use social media sites to communicate, so they are rapidly growing. Take advantage of the new mediums to find more customers for your business.

Talk with your fans often to get their feedback on your products. Pay attention to any posts that people make. You can alter your marketing ideas to match what your customers want. When someone posts on your page, make sure to respond to them.

Always respond to comments written about you or to you on Facebook. This means checking you wall for questions or comments regularly. Make sure to reply to all inquiries or complaints.

Hold Facebook contests. Provide discounts and prizes to those who give your page a “like.” Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Consider Facebook to be a platform in sharing content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. It should be thought of in this way. Write some actual blog posts and then promote them via other channels through your Facebook page. This will increase your traffic and profit in the long run.

Facebook Offers is a great way to promote freebies and contests you offer on your site. Set up your offer and turn it into a Promoted Post on your wall. If your offer is really good, you can consider opening it up to non-fans.

Facebook Offers lets you provide freebies or host contests easily. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If your offer is really good, you can consider opening it up to non-fans.

If you want to only target current customers, use “custom audiences”. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Consider buying some Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You also can keep to a budget, allowing you to do as little or as much as you wish. Finally, there is no long-term commitment. The ad can be stopped at any time.

Think about buying Facebook ads. Ad customization options for age, gender and more can help you. The number of ads will depend on your budget. A long-term commitment need not be made. Your ad can be taken down at any time.

Only post updates that are pertinent to your area of business. Only post content that your subscribers are interested in hearing about. Post anything of a personal nature using your individual Facebook profile.

One of the best marketing tactics is to hold a giveaway. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It may cost you small amount, but you will have more people to communicate with.

Realize why you’re using a Facebook page. It shouldn’t be because everyone else has one. Do you use your page to stay in touch with customers? Or do you want them to be communicating to you? Facebook pages can help you sell more products or they can help you increase communication with your customers; it’s all about bringing in new people.

Are you ready for the new customers marketing on Facebook can bring you? Millions are using Facebook, so you need to use it to market to them. Take your business to the next level with the valuable information in this article.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Use targeted ads on Facebook instead.