Facebook is an important marketing tool today. There is no need to worry if you are unsure of what that entails. This article will break down all there is to know about Facebook marketing.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. You could throw a photo contest, for instance, with customers using your product in unusual ways. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Contests can be used to your advantage. When a person likes your page, they can enter a drawing to win a great prize. Always award the prize though; you don’t want to be viewed as dishonest.

Generate a buzz by offering a freebie through Facebook. Offer free samples to your subscribers who share your information with others. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

Be sure to link all content published online back to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Make sure that your Facebook page is spam-free. There are some filters that can be put into place if you can’t monitor your site all of the time. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

Consider Facebook to be a platform in sharing content. It can be used for so much more than chit chat. You can have lots of different kinds of conversations. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

Have you looked into using custom tabs on your Facebook page? They let you get information together in an easily readable format. For instance, you can have a contest tab if you’re running a contest.

Facebook Offers is a great way to promote freebies and contests you offer on your site. Just set the offer and choose to make a Promoted Post. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

The key to successful marketing with Facebook is having a strong base of fans. Not too much investment should be put into any promotions until you have thousands of fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. There is no reason for these customers to see the daily happenings at your company. Instead, put your money into Facebook ads.

Give someone something valuable if they “like” your page. The more likes you have, the more attention your page will get. It is appealing to users to get a free gift when they give a page a like. You can make it a contest or you can make the gift for all. If you give them something they desire, they’ll easily click “like” for your page.

This article should have given you the best way to market using Facebook. Get on Facebook now and begin using this advice right away. You will get the attention of your fans as soon as you get started. Now is the time to get going.