You probably have family members that use Facebook all the time. You probably even have an older family member on Facebook as well, like a grandma or grandpa. That being said, do you have clients on Facebook? If they do, this might be an excellent approach for you to use. Keep reading for some helpful details on launching a campaign.

Facebook Offers can help you get the word out about a giveaway. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer prizes or discounts to your users when they like your page. Always actually send the prize or you’ll ruin your reputation.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, use a custom tab for any contests you might run.

Don’t forget the people that are already subscribed to your page. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. If you want your Facebook marketing to pack more power, then make your audience feel respected. This engages your consumers with your brand, so you can’t forget who your champions are.

Make your posts professional in tone and spirit at all times. While social media usually has a relaxed tone, present your business and yourself professionally. Presenting a professional way of speaking will inspire respect and trust from your customers.

Offer an exclusive product to people who “like” your page. New likes have the opportunity to draw a lot of attention to your page. Think about offering something people are going to be interested in. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

All posts must have great value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Avoid becoming overbearing when you are marketing your products.

Any content published online should be linked to your Facebook page. If your site has a blog, include a summary and post links via Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

Don’t think that Facebook is the only place that people go for social media purposes. This website is a great place to start with, but there are other sites out there that cater to different people. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.

You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. Put a lot of effort into Facebook if you want to reap the benefits.

Promote a contest using Facebook Offers. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.