It seems as though people young, old, far and wide are using Facebook. You can take advantage of this by marketing on Facebook. Keep reading to learn exactly how to use Facebook to increase your business.

Consider holding online contests as a means of your Facebook marketing plan. Provide fans with coupons or even a product when they share or Like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Talk with fans regularly to see what they want. If people post things on your page, take note. You can gain valuable ideas from these posts. Your fans are the reason for your success, so never make the mistake of ignoring them.

While you want your personality to show, you must keep things professional when making Facebook posts. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. When you keep a professional tone, you are respected more by customers.

When marketing through Facebook, you’ve got to make your page stand out from the competition. Use many colors and images relating to your product. Plain pages don’t get the attention professional looking pages do.

Make your Facebook marketing page more efficient by using the custom tab options. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

Facebook can help you share different products with potential clients. Facebook does not only relate to everyday chit chat, but it is also an important content format. Use it in this way. Create great content and share interesting information. Facebook usually drives up a bunch of traffic.

Think about making a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Always be sure that you’re answering things when people ask you questions or leave you comments. Make sure to give helpful answers, and thank them for their time. Share links to articles if they answer questions posed on your site.

Custom tabs need to be used when creating a Facebook marketing page. This organizes your information and keeps your site professional. For instance, use a custom tab for any contests you might run.

Do not leave out people that are already fans. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. These customers can champion your brand if you engage them effectively.

Instead of shunning Facebook and its potential, acknowledge that it really can help your marketing efforts. Whether your business is a start-up or just small, there are many ways Facebook marketing can benefit you. Keep this advice in mind as you start your journey.