Are you advertising on Facebook? Failure to effectively utilize Facebook could mean that you’re overlooking millions of leads. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. Keep reading if you want advice on how to use Facebook marketing to your advantage.

Try a giveaway as a way to boost your Facebook marketing. Get people to join by enticing subscribers with some free items. Update your Facebook page with the winners, and repeat this any time you want more fans.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply to all your subscribers, particularly those that have questions and/or concerns.

Always take the time to answer any questions and address any comments made to you through Facebook. Thank them for contacting you, and try to give helpful answers to their questions. When you already have an answer available on your website, link to it.

Target advertisements directly to your customers by using the “custom audiences” tool. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Organize some sort of giveaway to gain attention on your Facebook page. You can boost your costumers and fans by offering something that they’d love to get. Post who the winners are to your Facebook page; do this often to grow your business.

Make sure to build a fan base when marketing on Facebook. Wait until you have a decent number of fans before you invest a lot of money in marketing. If you have that may fans, you can see some real success.

Free giveaways are some of the best tactics for your marketing plan. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Try your hand at Facebook ads. Posting on your page only goes so far. If you want to reach a lot of people all at once you should try buying an ad on Facebook. These will add to the traffic that your product brings.

Select your updates carefully. Your followers will become disinterested if you aren’t sharing content that they can use. They want to read something interesting or that entertains them. Providing your audience with good updates can help with your success.

Try offering exclusives when people “like” your page. Likes can get your Facebook page a lot of new attention. Think about something exclusive and free when someone likes your page. It could be a sweepstakes or something that every person gets. People find it easy to click if the offer is for an appealing item they would like.

You may wish to create a Facebook group rather than a Facebook page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. No one will bother following your daily posts if they don’t buy from you frequently. You should definitely be focusing on targeted Facebook ads.

Now you should be ready to get your business onto Facebook. You should now have all that you need to begin your Facebook marketing campaign. Regardless of how experienced you are with Facebook, there is always room for improvement. The above advice will be a great help.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Set up your offer and turn it into a Promoted Post on your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.