Would you like to reach a global audience of millions? Were you aware that Facebook could assist you with that? There are a ton of people on Facebook, and they can spend money with your business, if you know what you are doing.
Talk with fans regularly to see what they want. If people post things on your page, take note. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Monitor you wall regularly, and reply to any @ messages. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Consider holding online contests as a means of your Facebook marketing plan. When a person likes your page, they can enter a drawing to win a great prize. Be sure that you come through in awarding your prize, or no one will trust you again.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage your visitors to join your page in order to be eligible for some free products. Just announce a winner and repeat the promotion as necessary.
Facebook is a great place to share information. Facebook is useful for more than chatting with your friends. Create your content with this in mind. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook will bring you a great deal of traffic if you do.
Facebook Ads
Give Facebook ads a try. Regular posts only go so far with promotions of services. To attain more reach into your market, you should try purchasing Facebook ads. They cost very little and can have a big impact.
Facebook Offers lets you provide freebies or host contests easily. You only need to post the offer and then change it to Promoted Post on your wall. This will encourage people to come to your page.
Improve the Facebook marketing interface of your page using custom tabs. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. If you have a current promotion, make a special tab for that.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Answer all questions and comments sent to you via Facebook. Thank people that answer questions for you or provide other valuable information. You can share the link to an article if it is going to answer any questions they might have.
You should think about the opportunities on Facebook with direct advertising. Your ad can be customized so that people in a specific age group or gender can see it. The number of ads will depend on your budget. There are also no long-term commitments required. Your ad can be stopped any time.
Think through your updates before you post them. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Make sure your updates are helpful, educational or entertaining. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, if you have a store, you can create a tab just for that.
Now you know that Facebook is one great option for marketing your business. The millions of users on Facebook can have a look at what you’re offering. Keep the tips you’ve learned here in mind as you plan and execute your Facebook marketing plan. Understand that there is no limit to your success.