Have you added your business to Facebook yet? There are tons of clients that go through Facebook on a daily basis. If it is, make sure you are doing things right. Continue reading to learn more about this marketing strategy.

Ask your viewers on a regular basis what they are looking for from you. Pay attention to what people are posting on your page. The public can offer many great ideas. Give your fans the attention they deserve because they made you the success that you are.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be done by creating a more colorful page and adding things like lots of photos. Plain pages don’t get the attention professional looking pages do.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

You should give a product or service away to get people interested. You ought to urge customers to sign up by providing freebies to certain subscribers. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Never ignore comments and questions on your Facebook page. Try to answer their question with a helpful answer, and thank that person for contacting you. Never hesitate to share links to the site if there is an article that is on point in answering their question.

The first step to success with Facebook marketing is having a solid base of fans. Wait until you have a decent number of fans before you invest a lot of money in marketing. The interest in your products will automatically start to skyrocket once that threshold is reached.

Make sure to put your current audience in the forefront of your priorities. People often focus on new customers and tend to forget about the old. Your audience should feel respected. This will help them engage themselves in your brand.

Be selective when it comes to posting updates. You can very quickly alienate your audience with poor content. Keep your updates helpful, educational, or entertaining. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

Don’t ignore any comments or posts that appear on your wall. If someone takes the time to contact you, it is important that you talk to them. It’s like a phone call: you would never leave it at a message left on your machine, would you?

Select your updates carefully. You can very quickly alienate your audience with poor content. Make sure your updates are fun or helpful. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.

If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You have all the information it takes to begin a successful Facebook marketing campaign, so don’t put it off anymore. There are many improvements and tweaks that you can make to your page. Use the tips you just read to help you.