Would you like to have millions of eyes on your ads? Have you ever thought of using Facebook to realize this dream? There are a ton of people on Facebook, and they can spend money with your business, if you know what you are doing.

Facebook needs to be thought of as a place to share with people. Facebook isn’t just about informal chit chat, it’s also a major content format. Don’t neglect this powerful marketing tool. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook usually drives up a bunch of traffic.

If you are using Facebook for business, do it professionaly. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. Maintaining a professional tone will help build trust among your customer base.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Once the offer is ready, change it on your wall so it shows as a Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

You can easily engage followers on your profile by replying to their comments and concerns. Monitor you wall regularly, and reply to any @ messages. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

Always keep your current customers in mind. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. For powerful Facebook marketing, you need an audience that feels respected. This is very rewarding, so don’t neglect your fan base.

If you receive a “like” from someone, give them a special offer. A page with many likes will get more attention. Giving a gift in return is good marketing. You can offer a discount on your products or even give a free item. They will click very fast if there is something free in return.

Consider using Facebook advertisements. Normal posts to your Facebook page will only promote your products to your current followers. To extend your reach, use ads to reach outside your normal followers. The cost is negligible compared to the potential gains.

Companies that only have rare contact with customers may not need Facebook pages. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Try getting into Facebook ads that are targeted instead.

Facebook can be an incredible marketing tool for your business. There are so many people on the site and you have the opportunity for them to see what you can offer. Use the information above to help expand your business and connect with your target audience. There is a whole new world of marketing within Facebook.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If it’s a good deal, you can give it to people that do not even like your page yet.